Macy's 2010 Christmas Virtual Prototype Store
(Virtual Merchandising, internal use)
In Fall 2010, our team collaborated with Macy’s to
develop our third virtual tour for the company’s stores,
Virtual merchandising tools, such as our tour for Macy’s,
aid store managers in maintaining a universal outlook and
charm in all of their stores throughout the country, and
they also serve as a valuable quality control instrument
for company headquarters.
Employee registrations with tools are fast and easy, and
registration can be made mandatory to allow administration
to track use of the resources.
Our efficient update system allows users to make fast, easy
corrections to a tour in a matter of minutes.
Interactive maps are now a permanent feature of our tours,
and users find the maps very useful for navigating store
levels and locations.
Instructional audio and text narratives also accompany all
major displays within the tour. If a user prefers not to
listen to any sounds, the “View Narrative” function
will recall the text of the audio.
Audio announcements are another excellent feature of our
tours. This feature allows managers to transmit a message
exactly as they desire it to be heard, eliminating any possible
confusion or complications in communication with associates.
Various area-specific, downloadable materials are available
through the “Features Menu” along the bottom
of the screen for printout or in-store merchandising demos.
High-resolution zoom also accompanies all panoramic scenes
for superior image quality.
A tracking tool within the tour collects extensive feedback
on the number of visits, average time of stay and unique
individual feedback from users regarding usability, fun
and their overall rating of the tour.
Based on feedback provided by over 27 percent of visitors
to this tour, the average rating for each of the aforementioned
categories was an average of 4.75 out of 5. Over 72 percent
of visitors spent more than 20 minutes on the site, and
the tour had nearly 25,000 hits during its first month of