explore the tour

This spring we continued our work with MACY's on the virtual layout for the MACY's stores throughout the country. Electronic Directives System - is a unique tool developed by our team specifically for the niche of virtual merchandising. It proves again and again to be a very helpful instrument for in-store seasonal merchandising.



Electronic Directives System provides a unique in-depth experience for the visual merchandise managers and store employees in maintaining a universal seasonal store outlook throughout the entire country, shore to shore.




The system is fine-tuned for maximum performance from the very start. Semi-anonymous express login feature enables the management to track the numbers and positions of visitors from various regions and districts that are using the tool.

Customizable feedback section allows the users to provide valuable and anonymous feedback upon their exit. It is being analyzed to keep the tool constantly improving.




Convenient intro screen gives a brief overview of the main system features. It helps to start using it from the get go, even if it is the first time you see it.




Our newest Electronic Directives System edition implemented for this spring season of 2011 gets all the information to be displayed via dynamic data-feeds.




All the content is based on the XML-feeds, so everything from panoramic images, downloadable materials to the voice-narrative and even the menu itself can be updated "on the fly". Literally, in a matter of minutes!





An interactive map is another valuable feature of this tour. Users find it very convenient to navigate throughout the store levels using the map references.




Each of the main store sections has a capacity to be equipped with instructional audio narrative to accompany the visuals. It comes with the usual control features of VOLUME, PAUSE/PLAY and FILE LENGTH.

"View Narrative" function allows to bring up the text for the audio files if the user wishes to read rather than listen.





Walkthrough section is developed to a full-scale interactive walk through the entire store. Electronic Directives System allows to conveniently highlight the important classes of objects and decor, name them and provide instructions.

Floors are also inter-conected through the elevators. The system allows to walk through the location just as one would walk through the real store.





Various printable and area-specific downloadable materials are available through the bottom "features menu" for print-out or in-store merchandising demos.

High-resolution zooming capability is a permanent feature of the ESD system. Unique technology allows to not only avoid pixelization, but to actually increase the quality of the image you are looking at when you zoom.



Extensive feedback is another benefit of EDS. It tracks:
- number of visits;of visits,
- average time of stay;
- job functions numbers and ratio vs. other store employees;

Unique feedback is collected from users about useability, fun, ease of use and overall rating. Based on the feedback provided by about 30% of visitors, the average rating for each of the categories keeps at about 4.75 out of 5. Over 70% of visitors spent more than 20 minutes on the site. This specific project had about 27,000 hits during the first month.

explore the tour

high-quality zoom: our images do not get blurry when you zoom in, they stay sharp and clear;

interactive map with directional indication of your current viewing angle;

browseable tour scenes: feel free to walk the entire tour as if it was a computer game;

sophisticated navigaion menus, intro with registration and feedback options;


Every project is a custom work for us, so we are constantly developing new new amazing features to meet your needs!