Virtual tour & Interactive training solutions: e-learning, experiential marketing, virtual merchandising
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Macy's 2011 Spring:
Virtual Merchandising Multimedia Tour,
Electronic Directives System,
Virtual Prototype Store (internal use)

In Spring 2011, we continued to work with Macy’s to develop a virtual tour for the store’s “Spring” layout, which was then utilized by Macy’s employees nationwide. The tour features our Electronic Directives System, a unique tool generated by our team specifically for the virtual merchandising niche.

The Electronic Directives System provides merchandise managers and associates with an in-depth resource for producing universal seasonal store layouts in Macy’s stores.

Extensive feedback collected by the system tracks the number of visits to the tour, average time of stay, as well as unique individual feedback from tour visitors regarding usability, fun and their overall rating. Based on the feedback provided by about 30 percent of visitors, the average rating for each of the categories was an average of 4.75 out of 5. Furthermore, over 70 percent of visitors spent more than 20 minutes on the site, and the tour had nearly 27,000 hits during its first month of operation.

A simplistic intro screen gives visitors a brief overview of the system’s main features, and the entire tour is fine-tuned for maximum performance.

Our Electronic Directives System displays all information via dynamic data-feeds, as shown below.

Because all of the content in the system is based on XML feeds, everything in the tour can be updated in a matter of minutes.

Another valuable feature of the tour is an interactive map that allows users to easily navigate store levels through map references.

Each of the main store sections is equipped with instructional audio narrative to accompany tour visuals. Control features include “volume,” “pause/play” and “file length.”

If a visitor prefers to read rather than listen to the tour, the “View Narrative” function allows users to see the text for any featured audio file.

The “Walkthrough” section of the tour is developed to a full-scale interactive walkthrough of the entire store. The Electronic Directives System allows users to highlight significant classes of objects and decor, name them, and provide instructions.

Additionally, all floors are interconnected through the store elevators. Thus, the system allows users to walk through the virtual prototype store as they would walk through a real store.

Various area-specific, downloadable materials are available through the “Features Menu” along the bottom of the screen for printout or in-store merchandising demos.

Finally, high-resolution zoom is a permanent feature of the Electronic Directives System, allowing the user to increase the quality of an image and avoid pixelation.

Extensive feedback is another benefit of EDS. It tracks:
- number of visits;
- average time of stay;
- job functions numbers and ratio vs. other store employees;

Unique feedback is collected from users about useability, fun, ease of use and overall rating. Based on the feedback provided by about 30% of visitors, the average rating for each of the categories keeps at about 4.75 out of 5. Over 70% of visitors spent more than 20 minutes on the site. This specific project had about 27,000 hits during the first month.


  Video Clip: "What is Virtual Planogram?"

Learn about unique features and capabilities of our Virtual Planogram solution, successfully utilized by leading US retailers.
watch the clipplane pictogram 
  (clip duration: 3 minutes 55 seconds)

  Our WOW Tours team members are tirelessly working to further develop and perfect our unique virtual tour technologies. Some of our currently available features include:

Interactive elements within each panoramic scene

Audio, animation and video effects on "mouse-overs"

Directional soundtracks (The sound fades away as you turn your back to the sound source and becomes louder as you face it)

High-quality zoom (Images do not get blurry when you zoom in; rather, they stay sharp and clear)

Interactive maps with directional indication of your current viewing angle

Browseable tour scenes (Feel free to walk the entire tour as if it were a computer game)

Sophisticated navigation menus, including an intro with registration and feedback options;

Amazing degree of interaction between the project and customers.

* Unlike video tours that force-feed visitors and cause you to loose interaction with your potential customers, the best virtual tours - our WOW Tours keep them engaged.

Our projects show a much higher retention value. The visitors explore your project at their own pace, often spending 30+ minutes on your site and enjoying the process.

Ability to easily update.

Best virtual tour service and interactive
e-learning technology on this planet.


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