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Macy's: Internal Merchandising Multimedia Virtual Tour

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"Macy's partnered with BTM Group (Wow Tours) to bring a new level of cost effective interaction and technology into our internal communications and execution platform.

Serge and Tiana were tremendously dedicated to the project and collaborative with us. Using the unique software and presentation
tools that they have created has allowed us to reach our thousands of employees across the country and engage them in dynamic and intuitive ways in support of our overall campaign and sales strategy."

Michael Schinelli
Director of Communications
Macy's Inc.

The visual part of the tour was produced based on a prototype store in Jersey City, NJ. We worked closely with visual communications and merchandising departments of Macy's (NY) to shoot the facility and arrange the scene order, interaction and placement of downloadable materials throughout the tour.

This virtual store layout was enriched with several hundred multimedia elements. Scene close-ups, Merchandising Directives, Audio Narration hotspots and storewide links to downloadable gift list and seasonal styling collateral.

The animated navigation menu, in-scene area tags and icon tags have proved to be very helpful in the store exploration for thousands of Macy's employees nation-wide.

Various materials were designed to be available right through the tour-scenes for print-out or in-store merchandising demos. High-resolution zooming capability was added to the scenes as well.

We provided extensive feedback for Macy's regarding the amount of visits, average time of stay and other standard project stats. Our report also included useability, fun, ease of use, overall rating voted by users. Based on the feedback provided by over 25% of visitors, average rating for each of the categories was: 4.75 out of 5. Over 50% of visitors spent more than 20 minutes on the site and the project had about 20,000 hits during the first two weeks online.

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MACY's Seasonal Layout
Seasonal store layouts and virtual merchandising tools is a new niche market successfully utilising our WOW-tours technology.

Our interactive tools help to bring the virtual merchandising aid to the deeper level of demonstration and engagement.

This time we invite you to join us in the exploration of a 2010 Spring Layout for Macy's.

tour highlights

We are constantly working on perfecting the thechnology, here are some of the features available now:

interactive elements in each panoramic scene;

audio, animation and video effects on "mouse-over";

directional soundtrack (the sound fades away as you turn your back to the soundsource and becomes louder when you face it);

high-quality zoom: our images do not get blurry when you zoom in, they stay sharp and clear;

interactive map with directional indication of your current viewing angle;

browseable tour scenes: feel free to walk the entire tour as if it was a computer game;

sophisticated navigaion menus, intro with registration and feedback options;

Every project is a custom work for us, so we are constantly developing new new amazing features to meet your needs!

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